MCP-ready AI platform access
Connect AI platforms via MCP to fetch DSP data, inspect campaign health, and update campaigns through governed tools.
AI-connected whitelabel DSP
MercarIQ DSP turns campaign operations into intelligent, secure, real-time control.
The first DSP designed to connect with AI platforms through MCP, allowing AI agents to fetch data, explain performance, and update campaigns while your team keeps governance and role-based control.
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AdServer included
Built for AI-native trading teams
From prompt to platform action.
MercarIQ DSP combines AI chatbot instructions, MCP connectivity, granular targeting, optimisation controls, reporting, and secure whitelabel deployment in one adaptive interface.
The result is faster campaign management without weakening operational control.
Integrated AI chatbot
Translate plain-English prompts into precise platform instructions for quicker operations and guided campaign control.
Advanced targeting
Target by device, operating system, country, region, and city to align spend with the right traffic.
Optimisation lists
Use allow and block lists for IPs, Site IDs, Publisher IDs, and more to improve bidding quality.
Whitelabel multi-client DSP
Deploy one instance that supports multiple clients while keeping branding, access, and operations separated.
Granular reporting
Track bids, wins, impressions, clicks, events, spend, and campaign-level performance with clear reporting views.
Adaptive interface
Use the platform comfortably across desktop, tablet, and mobile devices with responsive workflows.
Postback optimisation
Support postbacks to optimise campaign spend around downstream performance signals.
Integrated AdServer
Manage campaign assets and delivery through an integrated AdServer connected to the DSP workflow.
AI-connected DSP
Campaign intelligence connected to real platform action.
MercarIQ is built for teams that want AI assistance inside operational workflows, not a separate reporting toy. MCP connectivity lets approved AI platforms read DSP data, explain campaign performance, and prepare governed campaign updates while your access rules stay in force.
Fetch live DSP data
Give AI tools controlled access to campaign, spend, performance, and delivery signals so teams can inspect what is happening without manual exports.
Explain performance
Turn reporting data into faster operational answers around bids, wins, impressions, clicks, events, spend, and campaign health.
Govern every update
Keep campaign changes inside role-based permissions, so AI-assisted workflows support operators instead of bypassing platform control.
Prompt to platform
From buyer intent to executable DSP workflow.
- 01Ask
Operators describe the campaign task, report question, or optimisation goal in plain English.
- 02Translate
The integrated AI chatbot converts the request into precise platform instructions.
- 03Control
MercarIQ applies role-based permissions before data access or campaign updates are executed.
Who it is for
Built for teams running multi-client campaign operations.
Ad networks
Operate a whitelabel DSP layer with targeting, reporting, postbacks, optimisation lists, and AdServer workflows in one platform.
DSP for ad networksAgencies
Separate client operations while giving internal teams controlled tools for faster campaign management and performance inspection.
DSP for agenciesWhitelabel operators
Launch a multi-client DSP with secure access control, platform branding, reporting, and integrated ad serving.
Whitelabel DSPWhy MercarIQ
More than a traditional DSP interface.
Traditional DSP
Manual reporting checks, fragmented optimisation workflows, separate AdServer processes, and limited AI readiness.
MercarIQ DSP
MCP-ready AI access, prompt-guided campaign actions, granular role control, postbacks, reporting, optimisation lists, and AdServer workflows in one whitelabel platform.
Security-first operations
Rigorous role-based access control.
MercarIQ DSP is designed around granular roles and permissions, helping administrators control who can view, update, optimise, and manage platform resources.
FAQ
Questions buyers ask before a DSP walkthrough.
What is an AI-connected DSP?
An AI-connected DSP lets approved AI tools inspect campaign data, explain performance, and assist with campaign actions through governed platform access.
How does MCP help DSP teams?
MCP gives AI platforms a structured way to connect with DSP data and tools, reducing manual checks while keeping access controlled.
Can MercarIQ support multiple clients?
Yes. MercarIQ is designed for whitelabel multi-client operations with separated access, branding, and workflows.
Does MercarIQ include an AdServer?
Yes. Campaign assets and delivery can be managed through an integrated AdServer connected to the DSP workflow.
Explore more
MercarIQ DSP
Launch a smarter whitelabel DSP.
Bring AI-connected campaign control, advanced targeting, optimisation lists, postbacks, granular reporting, and integrated ad serving into one platform.